The Grapevine

Content Marketing Tools for Wine Shop Owners

May 15th, 2013

As promised last week, here are some tools that we find make content marketing easier for wine shop owners. Look to these when you’re ready to expand beyond the content that we provide you in our email updates. [level-members]

Google Alerts
Google Alerts is a great way to gather intel on whatever subject you’d like. Including your own shop. Set up an alert using keyword phrases and you’ll get an email whenever news related to that phrase is published. It’s a clipping service for the digital age.

Not the type to sit by your computer or smartphone typing in every clever thing that crosses your mind? Me neither. Hootsuite lets you stay active on a variety of social networks on your own schedule and in one place. Update your Facebook, LinkedIn and Twitter status, for example, all at once. Write your piece at 10am on Tuesday morning and schedule it to appear Friday afternoon. This is a very valuable tool for time-pressed content marketers. It also provides some neat analytics tools.

This is a great way to find interesting people and businesses on Twitter. You can follow these folks to get content ideas and, if they follow you back (a pretty common occurrence), to expand your audience.

Google Analytics
All this activity won’t do you much good if you don’t keep track of what’s working and what’s not. If you’re a Grapeseed Marketing member, Google Analytics is automatically installed on your website. You just have to log in and track the data it gathers. The snapshots you get can be interesting, but there’s far more value in the pictures the data paints across time. Be sure to analyze on a regular basis.

There are many, many more tools available to help you improve your digital marketing. Many of them, like those above, are free, so there’s no excuse for not taking your digital marketing to the next level.  [/level-members]