The Grapevine

What They’re Reading: Côte Rôtie

September 10th, 2015

Here’s something interesting your wine shop customers might be reading – or that you can turn them on to: a brief history of Côte Rôtie. (With a brief lesson in the economics of wine pricing.) [level-members]

From Erin Scalan on the website, we get a quick lesson in an under-appreciated wine region and its mostly syrah-based wines. The bonus economics lesson is wrapped up in this thought:

As people pay more for wines from this region, producers can invest more in their wineries, and we’ve seen this translate to an increase in quality.

So, rising prices aren’t always a bad thing, within limits. (Though once an under-appreciated region is more widely discovered, prices continue to rise. Hard to make an argument in favor of paying more for something you liked as it was …)