Sometimes working backwards from where you want to be is easier than figuring out how to get there from where you are. [level-members]
This recent article in the New York Times provides a guide for consumers to find a great wine shop. It is also an excellent opportunity to do just that kind of reverse engineering I mention above. Find an ideal and emulate it. Even if it’s not a perfect fit, you can adapt as necessary.
How many of the points do you hit?
- Proper temperature
- Protection from the sun
- Clean inventory, properly stored/displayed
- Inviting and helpful descriptions
Even more important, how willing are you to tailor your shop experience for each customer’s preferences, perhaps personalizing a sample case or half-case for them?
Blazing your own trail is a wonderful feeling of accomplishment, but then again, why reinvent the wheel. Find what’s worked before and adapt it to your own needs and style.