The much-maligned – and vociferously defended – system may be due for some modernization. [level-members]
That’s certainly what the entrepreneur behind BevDeals has in mind. You can read about him here (and view the BevDeals website here) though the article raises as many questions for me as it answers. Prime among them how this works within the framework of various state regulatory requirements.
Regardless, these kinds of developments should have us chatting amiably with our distributors about the potential for them petitioning for permission to offer similar deals. They’d prefer not to, I would imagine, but they’d also prefer to freeze out the competition before it can get established …