A community of a billion people is an awfully attractive potential market. [level-members]And while it’s misleading to say that a well-crafted Facebook presence has the potential to connect you with a billion people, it can connect you with a lot more of the people on Facebook who happen to also live in your real-world neighborhood.
Here’s a very informative guide to 50 Ways To Better Engage with Fans on Facebook. [/level-members]