The Grapevine

Wine Industry News – Amazon’s Rock and Roll Wine Promo

August 5th, 2013

Don’t you associate rock and roll more more with beer and booze than wine? doesn’t think so. [level-members]

Or, at least they think you’re open to the idea of positive association between Keith Richards and wine. Amazon is running a contest where the grand prize is a Keith Richards-signed guitar.

I guess this is just another sign of the graying of the boomer generation (or perhaps a sign of the apocalypse). Mick has just turned 70, Keith’s a literary lion thanks to his well-received autobiography, and rock and roll is no longer the rebellious music of youth that it once was.

The contest ended yesterday. No word yet on who the winner is.