Great marketing and a crappy customer experience means you’re just letting more people know that your not necessarily the best place to shop. Whatever you are spending on marketing is wasted money if you haven’t first invested in your customer experience. [level-members] So make the shop environment great – warm lighting, attractive shelving, something other […]
Archive for September, 2014
Why Your Wine Shop Customer Experience Matte
September 16th, 2014Retail Wine Industry News – Bourbon in Short Supply, Impact’s Hot Prospec
September 15th, 2014High-end whiskeys are tops in Impact’s “Hot Prospects” spirits awards, the Hot Prospect wines include some newcomers, and bourbon’s popularity is creating supply problems for bourbon makers. [level-members] Brown goods dominate the Hot Prospects spirits awards, with 3 bourbons, 2 single-malt scotches, two Canadian whiskies and an Irish whiskey accounting for more than a third […]
Bourbon Prices Rise With Bourbon’s Fortun
September 2nd, 2014Bourbon’s popularity has risen and now pricing is following suit. [level-members] According to Shanken Daily, Bourbon makers are flush with cash as they’ve taken advantage of the trends to introduce new, upscale products and increase pricing. For example, while Jack Daniel’s flagship product was essentiallly flat, their Tennessee Honey product grew by more than 10% […]