Remember that not every message you send out via email or social media or through your website has to be about you or the wine in your shop. In fact most shouldn’t be. [level-members]
Instead you should focus on things that are likely to interest your audience. Wine reviews, information about different varietals, and so on. Mix in items that will appeal to sophisticated wine drinkers along with more beginner-level information.
And it doesn’t always have to be a major opus. For example, you could always publish something like this. (Just remember not to use this or any other example you find online word-for-word. The search engines penalize duplicate content pretty unforgivingly. Don’t make that mistake.
Riedel, the Austrian company known for generations of wine glass design, has released a new wine shape glass, and it’s not a variation on the popular flute or the venerable coupé. It’s an egg-shaped bowl that is more similar to glasses designed for still wines. And from the “you learn something new every day” department, it comes pre-scratched. The bottom of the bowl is scratched to help keep the bubbles in your bubbly. (Apparently the scratch naturally attracts the bubbles.