OK, we admit it. Not everything we write about just pops into our heads out of the blue. (Actually, damn little of it does.) Here’s one of our favorite sources for great business ideas. [level-members] It’s called Duct Tape Marketing, and it’s a blog with great information on marketing and other topics for small business […]
Archive for June, 2015
Retail Blogs for Wine Shop Owners
June 16th, 2015Wine Industry News for 6/15/
June 15th, 2015Changes afoot from coast to coast. This week, we bring you wine news from Connecticut, Pennsylvania, and Texas. [level-members] Connecticut has eased some of the regulatory burden on local wine shops, allowing shop owners to remain open as late as 10pm on most nights and 6pm on Sunday. Individuals will also be able to hold […]
Food & Wine Pairing: Wine and Burge
June 12th, 2015Since we were talking about Bon Appetit’s burger issue yesterday, we thought we’d look at options for pairing wine with burgers, from the tried-and-true to some more out-there recommendations. [level-members] I’ll put this out there from the start: a grilled burger is no place for white wine. Argue if you’d like, but we’re just not […]
Wine Shop Customer Reading List – Bon Appetit – June 20
June 11th, 2015This month in Bon Appetit, we have the Burger Issue. Time to hit the grill. [level-members] First, though, The Wine Insider column is devoted to “thinking outside the bottle.” Wine is now available in cans and Tetra Paks as well as the old standby boxes. (Which are actually bags in a box. Tetra Paks are […]
Wine Shop Marketing: Why Selling One Thing Can Wo
June 10th, 2015Consumer psychology says that selling one thing can make a big difference. Also, making your shop a pleasant place to spend time is good business. Here’s why. [level-members] If you can get a customer through your door to buy one thing, there’s a good chance you’ll be able to sell him or her more. Ravi […]
Mind Games: The Psychology of Retail for Wine Sho
June 9th, 2015You know the biggest consumer brands in the world don’t leave much to chance. They have the resources to test the effects of everything from the music playing in their chain stores and restaurants to the width of their aisles. We can borrow from their findings. [level-members] Here are some tips we can take from […]
Wine Industry News – June 8, 20
June 8th, 2015In wine news this week, we learn about the winemaking process in Georgia, the former SSR; we learn what’s hot and what’s not in the wine world; and we learn that a new wine mag is launching this month – in English and Chinese. [level-members] First a bonus not mentioned above: Adironidack Daily Enterprise tells us […]
Food & Wine Pairings: Spring Fruits and Veggi
June 5th, 2015We know you agree with us in thinking that a meal really isn’t complete without wine (breakfast aside …) but there are some foods that are tougher to pair with wine. Here’s a look at pairing wine with some of the spring favorites you and your customers might be bringing home from the farmers market […]
Quotable Potabl
June 4th, 2015This week, we’re going to let others do the talking with this collection of notable wine-related quotes. [level-members] I won’t swear to the veracity of their attribution – the Ben Franklin quote about the proof of God’s existence I’ve seen before in relation to beer – but why quibble? There’s a little something in here […]
Wine Shop Marketing: Budget vs. Ad Hoc Spendi
June 3rd, 2015Clearly, you spend at least some money on marketing. (You couldn’t be reading this otherwise …) But do you have a marketing budget? Should you have a marketing budget? [level-members] My guess is you think the answer to the second question is, “Yes, of course I should have a marketing budget.” But that may not […]