Following up on our piece yesterday about an educated consumer being your best customer, we thought we’d offer this new world / old world wine primer. [level-members]
The great thing about taking an educational tone is that if you plan things out well, you can appeal both to folks who want the “executive summary” and those who are looking for a little more background. This piece on Old World vs. New World on Winetracker is an excellent example.
A few folks will want to know that winemaking probably began around 6,000 years ago in the middle east or Mediterranean region and that wine/the wine industry as we know it came into existence in the 1500s or 1600s. Some may be interested in how migrants seeking opportunity in the new world brought their winemaking traditions with them.
A far greater portion of your audience is likely to be interested in the differences between today’s Old World wines and New World wines. They’ll also be interested in what part of the world is considered old vs. new. They’ll want to know what they should be expecting for each of the styles.
This is a great opportunity to offer paired specials – an old and new world example of a particular grape at similar prices. Your customers can tell you which they prefer. (That not only helps them grow more confident in their choices, but it’s great market research for you. Why continue to stock new world wines if your audience is clearly old-world focused?)