If you have wine collectors among your clientele, you might consider a service like this. [level-members]
While we can’t vouch for the accuracy of winefraud.com in particular, it’s pretty obvious that being able to offer your clients some additional sense of piece of mind can be quite valuable when dealing with a market that has had its share of scandals over the past few years.
Turning those clients on to a service like this, is a smart move. If you have enough collectors among your clients, a membership for the shop might make sense – vetting potential wines being a service you can provide your best customers.
Either way, the name of the game is to establish trust. Everyone wants to know that they aren’t being taken for a fool, so whether it’s selling the best available wines at a particular price (rather than the wines that, say, have the highest margins or that your distributor has asked you to push) or having the resources to help clients determine a collectible bottle’s provenance, the more trust you can establish the more loyal an audience you’ll have.
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