Last week we talked about watching your (regulatory) step. This week, we continue in that same vein. [level-members]
The story this week is out of California, and though it has certain sensationalistic, local news sheen to it, that doesn’t mean it’s not something you should pay attention to. You can watch the video here.
The takeaway for small wine shops, who aren’t likely to be hit with a class-action suit, is that a small error or instance of employee laziness can be a bigger deal than you’d think. It seems less likely to me that there was any “malice aforethought” in the shelf signage not matching the products and more likely that an error was made and processes weren’t in place to have a second set of eyes on every piece of signage on display in the store.
Either way, don’t play with your customers’ trust by misleading them, and do put a plan in place to make sure that everything you print and display – in the shop or online – is truthful and accurate.