Whether we like it or not, many in the US are already thinking about the holidays and holiday gift-giving, and while it would be easy to recommend the gift of wine, there are better ways to reach your best customers. [level-members]
One of those ways is to offer gift ideas other than wine that wine lovers might enjoy. For example, wine-related travel destinations. I’ve listed a few below that are anything but the usual suspects for wine destinations.
And, of course, if you stock a bottle or two of, say, Armenian wine when you make a recommendation for travel to Armenia, you just might sell a bottle or two in the process of building better customer relationships … [/level-members]