No, not the Ebenezer Scrooge spirits. Whiskey, gin, vodka …
Not everyone loves wine. And even though wine lovers are probably the most important part of your audience, you’re overlooking an opportunity if you don’t carve out at least a small corner of your shop for interesting spirits. After all, even your hard-core wine lovers have friends and colleagues who might be more into cocktail culture than terroir. [level-members]
And, as this is Christmas week, you might consider the gift ideas that The Globe and Mail has helpfully put together. Clearly, many of these you’re unlikely to stock regularly, or in great quantity. But you should stock up this time of year on things that are interesting enough to work as gifts that demonstrate your top clients’ passion for wine and spirits.