I’m going to let this article on what the Amazon purchase of Whole Foods means speak for itself, adding just one thought: [level-members]
In the next few years, brick-and-mortar wine stores will slowly become havens for … hardcore connoisseurs whose need for small-batch, obscure regional varietals cannot be met by a corporate behemoth like Amazon.
This is already happening. If you’re not already aiming for the “hardcore connoisseurs” you’re already in trouble.
The full Vinepair article is here: Can the Local Wine Shop Survive in the Age of Amazon?