Fun because, well, they’re fun! And profit, because they’ll help stoke a passion in the hardcore connoisseurs you need to attract to stay in business in our online-dominated world. [level-members]
Nothing fancy to this – just interesting ideas that require some execution to make them your own. Create flights that will appeal both to beginners (as suggested in this Wine Folly article) and more experienced wine consumers.
Which is why it makes sense to create a series of wine flights and present them – because even the most experienced “hardcore connoisseurs” have a blind spot here or there, whether for certain regions, varietals, or styles.