Are there wines you think changed the way the world drinks? Wines that changed the way you drink? You can market around either. [level-members]
Granted, you’re not going to market a whole lot around the 1764 Ruinart Rosé Champagne, which is likely out of stock at your local distributor … but this Food & Wine article is an interesting read and worth mining for different marketing ideas.
In fact, the better approach might be to use a list like this as an example and create your own list instead. If you put your own experiences out there for your wine shop customers – your own wine journey – you’re likely to inspire them in ways that a drier, more theoretical list will, even if that list had bubbles from 1764 on it.