The Grapevine

Wines That Changed The Way We Drink

March 21st, 2018

Are there wines you think changed the way the world drinks? Wines that changed the way you drink? You can market around either. [level-members]

Granted, you’re not going to market a whole lot around the 1764 Ruinart Rosé Champagne, which is likely out of stock at your local distributor … but this Food & Wine article is an interesting read and worth mining for different marketing ideas.

In fact, the better approach might be to use a list like this as an example and create your own list instead. If you put your own experiences out there for your wine shop customers – your own wine journey – you’re likely to inspire them in ways that a drier, more theoretical list will, even if that list had bubbles from 1764 on it.