Think that wine and social media channels like Instagram are too different to work well together? At least one Bordeaux winery is proving that idea wrong. [level-members]
Sure, the image of Bordeaux drinkers differs greatly from the stereotype of, say, cat-loving, filter-using Instagrammers, but there’s enough overlap that Chateau Darius is seeing great results from their social media marketing efforts.
Obviously, marketing a winery is an altogether different animal than marketing a local wine shop, but there are enough nuggets of information in the article’s Q&A to make it a worthwhile read.
And to make it worthwhile to consider whether social media might be a better fit for you than you think.