The Grapevine

Using Social Media to Market Your Wine Shop

March 28th, 2018

Think that wine and social media channels like Instagram are too different to work well together? At least one Bordeaux winery is proving that idea wrong. [level-members]

Sure, the image of Bordeaux drinkers differs greatly from the stereotype of, say, cat-loving, filter-using Instagrammers, but there’s enough overlap that Chateau Darius is seeing great results from their social media marketing efforts.

Obviously, marketing a winery is an altogether different animal than marketing a local wine shop, but there are enough nuggets of information in the article’s Q&A to make it a worthwhile read.

And to make it worthwhile to consider whether social media might be a better fit for you than you think.