The Grapevine

Reading Material Worth Sharing with Your Wine Shop Customers

August 20th, 2015

British humor ain’t for everyone. Plus a wine-inspired summer reading choice. [level-members]

First, a warning for the prim and proper. Premier Estates, based in the UK, does not share your delicate sensibilities. Read on at your own peril.

It seems that the firm launched a new line of wines with an ad campaign built around the headline, “Taste the Bush.” Predictably, not everyone was amused. With many taking to social media to denounce the company, and still others responding that the denouncers should findĀ a sense of humor, the company got exactly what it was after – tons of publicity.

And perhaps a laugh or two for your social media audience.

For those of your customers who might be looking for one last summer read, you could do worse than to suggest Hemingway’s “A Moveable Feast.” Many wine references and exactly the sort of wine-as-a-part-of-everyday-life examples as we think all wine consumers should be exposed to.