People love learning new things, especially if you can teach them without making them feel stupid. That’s worth remembering as you think about your wine shop marketing. [level-members]
Offering useful, fun information to your wine shop customers is a great way to keep them coming back for more – in the shop, in your emails, and via social media. (Your website should be a collecting place for all that cool info.)
The key is in finding the right balance. Get too geeky and you’re going to lose a significant portion of your audience. Keep it too light and frivolous and you won’t get the engagement you’re seeking.
Here are a few topics worth considering, all from recent posts on Decanter.
How to Return a Faulty Wine in a Restaurant
Wine Investment Scams to Avoid
As you create engagement with your audience you’ll quickly get a sense of what they want more – and less – of, and you’ll be able to tailor your teaching to get the best response. [/level-members]