The Grapevine

Wine Shop Marketing: Educate and Enlighten

August 10th, 2016

People love learning new things, especially if you can teach them without making them feel stupid. That’s worth remembering as you think about your wine shop marketing. [level-members]

Offering useful, fun information to your wine shop customers is a great way to keep them coming back for more – in the shop, in your emails, and via social media. (Your website should be a collecting  place for all that cool info.)

The key is in finding the right balance. Get too geeky and you’re going to lose a significant portion of your audience. Keep it too light and frivolous and you won’t get the engagement you’re seeking.

Here are a few topics worth considering, all from recent posts on Decanter.

How to Return a Faulty Wine in a Restaurant

Wine Investment Scams to Avoid

How to Taste Wine

As you create engagement with your audience you’ll quickly get a sense of what they want more – and less – of, and you’ll be able to tailor your teaching to get the best response. [/level-members]