Not every night is a big night out. And while many people choose not imbibe on “school nights,” there are those of us who occasionally do. And there are many of us who occasionally have an overbooked weekend day. Frittata is a option for nights like that when you just can’t stand the thought of take-out food. […]
Archive for April, 2016
Food & Wine Pairing: Fritta
April 15th, 2016Spitting – and Wine at 30,000 Fe
April 14th, 2016Spitting at wine tastings is either a ridiculous practice or an absolute necessity, depending on your perspective. Either way, there’s something in this article for everyone. [level-members] For wine shop owners looking to find high-value wines that fit his or her shop and customers preferences, a big tasting or industry event is too big an […]
Marketing to Your Wine Shop Custome
April 13th, 2016Yesterday we talked about the value of your customer list or database and your relationship with your customers. Here are some ways to put those ideas into practice in your marketing. [level-members] Our goal in marketing to our existing customers (as opposed to marketing we’d do for prospects) is to strengthen the relationship we have […]
Your Wine Shop’s Most Valuable Ass
April 12th, 2016There are probably a lot of contenders running through your mind at the moment. What really is your wine shop’s most valuable asset? [level-members] It could be your location or the real estate itself, if you own it. It could be your reputation or your expertise. It could even be your inventory, if you’ve got […]
Wine Industry News – 4/11/
April 11th, 2016The Nomacorc ads that have been following me around the internet for the past few weeks finally worked their magic. Not that I’ve bought any of their product, but I did find some interesting info on the eternal bottle-closure debate. (By the way, those ads following you around are part of something called remarketing. Show […]
Greek Wine and Food Pairi
April 8th, 2016Since we offered up some social media-sharable goodness yesterday on Greek wines, we have to do a pairing today with them in mind. But Greek food seems to obvious and Turkish food seems a bit antagonistic … [level-members] How about a little Moroccan fare? As luck would have it, we had a delicious soup/stew last […]
Greek Wines: History and Mo
April 7th, 2016Mediterranean diets, Mediterranean wine. Seems like a natural fit, no? [level-members] Jancis Robinson’s recent post on the history of Greek wine is a long read, but certainly worth a skim if not a full-on study session. (Though it’s pretty great to read closely, as well.) The modern history – the financial crisis, why Greece does not […]
Should You Encourage Wine Collectin
April 6th, 2016Seems like an easy question to answer – of course you should encourage your wine shop customers to collect wine. You should encourage them to buy as much wine as you can! Well, maybe not … [level-members] It sounds odd that we might consider not encouraging wine collecting. After all, we really do want to sell […]
Wine Shop Business: Fight Tomorrow’s Battles Tod
April 5th, 2016An article I came across recently on LinkedIn about the pizza business brought the Grapeseed audience to mind. The article is a bit of cautionary tale about how getting too comfortable can be deadly. [level-members] This is true in any business, of course, but what’s interesting about the LinkedIn article is the unexpected nature of […]
Wine Industry News – 4/4/
April 4th, 2016An “oops” from the Wine Market Council on Millennials, a “well, maybe not” on wine’s purported health benefits, and an “uh, no” on the arsenic court case. [level-members] Arsenic Wine Case Dismissed The class-action suit brought against California wine makers for selling wines with arsenic levels higher than allowed by state laws was thrown out […]