Archive for the ‘Business Tips for Wine Shop Owners’ Category

We’ve all had client experience we’d rather not repeat, and even clients we’d prefer never to see again, but there really isn’t a way to keep those folks from walking into your shop or even knowing when a seemingly benign interaction will go bad. There are some things you can do to keep from losing […]

It’s a trite phrase – “to the next level” – but it also captures quite well what most wine shops need to do in order to compete in today’s market. [level-members] You should be able to identify the ways in which your competitors are outshining you, whether those competitors are local shops around the corner, larger […]

It may seem as if these high-tech darlings of the moment are light years from Main Street businesses like ours, but you should be keeping an eye on them as they continue to evolve. [level-members] First, let’s separate the two, because Bitcoin and blockchain are not the same thing. One, Bitcoin, is a currency. The […]

Does every Pinot out there have to measure up to the greatest Burgundies? [level-members] I would never argue in favor of not having benchmarks against which to judge, well, just about everything, we do ourselves and the wines we sell a disservice if we hold them to the loftiest of standards. The trick, then, is to […]

Lou runs a successful wine shop in LA. You can probably be more like him – without trying to be him. [level-members] The key is to be more like you – the you that is passionate about certain wines, certain styles of wine, certain ways of thinking about wine. The Bon Appetit article is worth […]

The title is a little tongue-in-cheek, but we’re actually quite serious about why you shouldn’t hide your beer-drinking habit from your wine shop customers. [level-members] Here’s why: You own a wine shop. Naturally, your wine shop customers expect that you’re going to be knowledgeable about wine. They might also be a bit intimidated by your […]

Video is a great addition to any training program or materials, even if your shop is small. [level-members] “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw’s quote captures the problem that a training manual presents, and it does it in two senses. First, there is the way […]

With the holidays upon us, it’s a good time to revisit the ever-changing rules around shipping across state borders. [level-members] Why? Because the recommendations you make to your regulars are so good, that their guests come into the shop on Saturday to by a case to take or ship home. If home happens to be […]

No, you’re probably not going to create an AR app of your own, but you certainly can take advantage of their existence. Ultimately, you need to elevate a visit to your wine shop from a transaction to an experience. [level-members] At The Robb Report says, The Macallan Augmented Reality App Gives Fans a New Perspective […]

Who would you rather have as a customer in your wine shop – the casual wine drinker who buys regularly enough, but really just because wine is an expected part of every social occasion and a frequent hostess gift when they are invited out? Or, the passionately enthusiastic – even obsessive – wine nut who buys […]