The WS cover features a smiling Ken Wright, the “master of Pinot Noir in Oregon” as well as headlines for Chilean wines, Beaujolais, and throwing a casual party with wine. [level-members] First, the front of the book. In the GrapeVine section, we learn that calorie information is now being required by the FDA for all […]
Archive for April, 2015
What Your Wine Shop Customers Are Reading – Wine Spectator 5/31/
April 16th, 2015Email Marketing for Wine Sho
April 15th, 2015Email marketing isn’t as sexy as social media or even SEO, but it’s never stopped being relevant, and it’s about to gain even more strength. Here’s why. [level-members] Email has always been an important part of digital marketing. Once you’ve attracted your audience it’s a way to stay top of mind during the quieter periods […]
It’s Not the (Wine) Product, It’s the (Wine) Experien
April 14th, 2015It’s worth it for us to take a page from luxury retailers who understand that in an age of incredible price competition, convenience, and choice, you have to offer more than just the products on your shelf. [level-members] There will always be someone who can offer it cheaper, deliver it faster, or who has a […]
Wine Industry News, April 13, 20
April 13th, 2015Your clients probably disagree, but there are some who think wine, beer, and spirits are priced too low. But then, you can’t really drink water instead – at least not in California. [level-members] First, countercurrents.org reports on the exemption from statewide water restrictions for large-scale farming operation. Vineyards, they claim, are not doing their fair […]
Food & Wine Pairing: Steak and Wi
April 10th, 2015Since we were talking about Bon Appetit’s fried steak recommendation yesterday, today’s pairing was a natural: steak and red wine. [level-members] The folks at WineFolly.com offer a succinct and easy to understand rule of thumb for pairing wine with steak. As a general rule, the leaner the red meat you are matching, the lighter the […]
What Your Wine Shop Customers Are Reading: Bon Appetit, April 20
April 9th, 2015Bon Appetit for April 2015 promises to teach you how to cook like a pro. I’m not sure my martini needs to be stirred 50 times and I’m probably never going to deep fry a steak, but let’s dig a bit deeper before getting all judg-y. [level-members] Let’s just skip right to that martini thing. […]
More Innovations in Retail for Wine Shop Owne
April 8th, 2015Following up on last week’s post on retail trends you should be paying attention to for your wine shop, we have yet another collection of trends to ponder. This group is all tech-related. [level-members] These come from a Forbes article that discusses the ways in which retailers will try to hold their own against online […]
Protecting Your Wine Shop from The
April 7th, 2015Loss prevention. It even sounds ugly. But it’s an ugly truth that every retail enterprise – any enterprise, really – must plan for. Here are some ideas for protecting yourself from the painful reality of retail theft. [level-members] As inevitable as death and taxes, you will have merchandise leave your shop unpaid for. Some ways of […]
Wine Industry News: Price Fixing in Minneso
April 6th, 2015From the Shanken News Daily last Thursday (4/2/15), we learn of possible price fixing in Minnesota. Interestingly, it is government-owned shops that are being accused of collusion. [level-members] More information is available on the Shanken site. http://www.shankennewsdaily.com/index.php/2015/04/02/12073/total-wine-alleges-price-fixing-by-competitors-in-minnesota/ It will be interesting to see how this develops and what the blowback is. We’re not familiar with […]
Innovations in Retail for Your Wine Sh
April 3rd, 2015Retail is a changing game – no need to tell you that – and the increased sophistication of mobile options means the pace of change is only accelarating. Here are a few ideas you might consider adapting for your wine shop from the wider world of retail. [level-members] RFID Tags RFID tags are wireless tags […]