Archive for the ‘Business Tips for Wine Shop Owners’ Category

Price does matter, even if the underlying value of a product is not closely related to its price. The trick for us as wine retailers is to help our customers understand and gain comfort with how what they’re spending relates to what they’re getting.[level-members] Blind tastings and academic studies robustly show that neither amateur consumers […]

Train your staff, and yourself, to listen actively, and demonstrate to your wine shop customers that you’re hearing what they’re saying. [level-members] I read study recently that said that if a waiter repeats a table’s order back to the table – using the exact same words as the diners used when they made the order – the […]

Do you really wish you could bring your wine shop online and tap the untold riches of the biggest market in the world – the internet? Be careful what you wish for. [level-members] Interesting article about online wine sales, particularly the part about accessibility.  And, we’d say, more evidence that steering clear of online sales is the […]

‘Twas ever thus. And the sky still hasn’t fallen. So stop worrying about the younger generation. [level-members] I’ve always wondered at the approach luxury car makers seem to have taken in creating ever cheaper “entry level” models to lure younger buyers and make them “Mercedes drivers for life,” or whatever the nameplate might be. As […]

Yes, you’ve already got a job in the wine world so why would you read an article like [level-members]The Best Courses to Help You Land a Job in Wine? Because knowing what the up-and-comers are up to is a great way to stay on top of your game. Knowing what the market values – what […]

Getting your wine shop staff to read through a thick, thickly written training manual may be tougher than pulling teeth. There’s a better way. [level-members] Training is critical. Not only can it help you directly increase sales, it can also help you not lose sales you would have otherwise made. Sales floor mistakes can be […]

The much-maligned – and vociferously defended – system may be due for some modernization. [level-members] That’s certainly what the entrepreneur behind BevDeals has in mind. You can read about him here (and view the BevDeals website here) though the article raises as many questions for me as it answers. Prime among them how this works within […]

What can you do to make your Main Street wine shop more like Amazon? [level-members] On the surface there wouldn’t seem to be any similarities between any small retailer and the online behemoth, and it would be a mistake to try to remake your shop in Amazon’s image. But there are lessons you can learn […]

Have you ever considered what your shop sounds like? Research suggests that it’s something you should pay attention to. [level-members] According to research cited in this recent SevenFifty article, the sound around us affects our sense of taste. And while that’s clearly going to affect bar and restaurant consumption more than it will retail wine […]