Yes, it does get better than this. But that doesn’t mean it isn’t fun to think about pairing fine wine with decidedly un-fine food. [level-members] Just to be clear, since the title could mislead, we are talking about junk food, not junk wine. We can’t resist the junk food and wine articles we come across, […]
Archive for October, 2015
Junk Food & Wine Pairin
October 16th, 2015What They’re Reading – Content Ideas to Sha
October 15th, 2015Here are a few ideas for sharing with your wine shop customers to get them in the mood for the weekend. [level-members] First, for the frequent flyers among your fans, Business Insider offers some insight into why wine tastes different whey you fly. The article quotes Delta Airline’s Master Sommelier Andrea Robinson: “Your senses are […]
Wine Lists for Your Wine Shop Custome
October 14th, 2015An article this week in The Pour, Eric Asimov’s wine column for the New York Times brought to mind the idea of building and promoting a set of wine lists for your wine shop customers. It’s a great way to market your wines without overtly selling. (In other words, you market by providing useful information […]
Listen To Your Custome
October 13th, 2015Many wine shop owners are in the business precisely because they love wine. That’s great, but it does create some pitfalls. Like stocking what you love. [level-members] Of course, we all want to sell what we love. And doing so is a foundation of “The Grapeseed Marketing way,” so to speak. Believing in the products […]
Wine-Industry News – October 12, 20
October 12th, 2015Counterfeit wines in China, marijuana-infused wine, and alternative packaging. [level-members] Counterfeit Wines in China Wine Spectator asks: how big is China’s counterfeit wine problem? The answer: big. Really, really big. A French group, the Wine & Spirits Commission estimates that for every real bottle of French wine in China, there is at least one counterfeit […]
Food & Wine Pairings: Chinese Fo
October 9th, 2015In honor of the publication of our dear friend Kian Lam Kho’s new cookbook, Phoenix Claws and Jade Trees: Essential Techniques of Authentic Chinese Cooking, we thought we’d offer some ideas on pairing wine with Chinese food. [level-members] The classic pairing is German Riesling. The sweetness goes well with the spice of many Chinese dishes. Alsatian […]
Wine Labels Worth Shari
October 8th, 2015Packaging matters, so whether you like it or not, your wine shop customers are going to be influenced by labels. Even if they’re in French, Spanish, Italian or some other language the customer doesn’t speak. [level-members] Which is why, in an era of focus-group testing cute character and calculated “personality,” it’s nice to see the […]
Collectible Wines, Loyalty, and Tru
October 7th, 2015If you have wine collectors among your clientele, you might consider a service like this. [level-members] While we can’t vouch for the accuracy of winefraud.com in particular, it’s pretty obvious that being able to offer your clients some additional sense of piece of mind can be quite valuable when dealing with a market that has […]
Blogs Worth Reading: Retail Ge
October 6th, 2015Another entry in our continuing series on retail blogs worth reading for wine shop owners. [level-members] This month, we are recommending Retail Geek, a blog devoted to “shopper marketing for an evolving world.” While the site leans towards larger retailers in some ways, there’s a great deal of useful info for local shops, as well, […]
Wine Industry News – 10/5/
October 5th, 2015Award-winning rosés in South Africa, Idaho’s wine industry, and climate change and drought. [level-members] Rosés now? Well yes, my young geography student … prime rosé season may be ending here in most parts of the U.S., but south of the equator, they’re just ramping up for summer. Here’s a report on winners of a recent rosé […]